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METHODOLOGIES

Our methodologies

We apply industry-standard methodologies to deliver robust end-to-end solutions.

Our methodologies
01

Design Thinking

User-centred approach to innovate and solve problems. Fosters empathy, ideation and experimentation to create solutions focused on user needs.

The process

1

Empathize

User research to understand needs and problems.

2

Define

Clearly define the problem based on findings.

3

Ideate

Brainstorming and divergent thinking to explore possibilities.

4

Prototype

Create tangible or visual representations to test the solution.

5

Test

Test the prototype with users and gather feedback.

6

Iterate

Refine and improve the solution based on feedback received.

Best practices we implement

User-centred approach

User research to understand needs and problems.

Iterative development

Continuous iteration to improve alignment with needs.

Collaboration

Collaborative work and divergent thinking.

Rapid prototyping

Early prototypes to validate ideas.

02

Agile

Set of principles for software development. Prioritises customer satisfaction through continuous improvement and iterative progress. Ideal when requirements can change.

Our process

1

Requirements gathering

Collect and analyse requirements, prioritising by business value.

2

Iteration planning

Plan short cycles with clear objectives per phase.

3

Development

Iterative development of features with collaboration and feedback.

4

Testing and integration

Continuous tests and integration for compatibility and stability.

5

Review and adaptation

Evaluate progress and adapt plans based on feedback.

6

Deployment and feedback

Incremental releases incorporating feedback cycles.

Best practices we implement

CI/CD

Continuous integration and deployment pipelines for fast releases.

Feedback loops

Regular feedback cycles with stakeholders and users.

Automated testing

Automated tests for greater speed and reliability.

TDD

Test-driven development for robust code.

Modularity

Modular and maintainable code.

Refactoring

Regular refactoring to improve structure and readability.

03

Scrum

Flexible, iterative agile framework to manage complex software development through sprints. Ideal when requirements change quickly.

Our process

1

Project backlog

Identify and document project requirements.

2

Sprint planning

Prioritise and select backlog items for the sprint.

3

Sprint

Task execution with timeboxing (typically 2-4 weeks).

4

Daily scrum

Daily meetings for alignment and progress.

5

Sprint review

Evaluate results and present to stakeholders.

6

Retrospective

Reflect on the process and adjust for future sprints.

Best practices we implement

Continuous integration

Merge and automated tests to maintain quality.

Automated testing

Automated tests for greater speed and reliability.

Modular design

Development in incremental and manageable units.

Regular review

Code review and design review for collaboration.

Definition of Done

Clear definition of done per user story.

04

DevOps

Integrates development and operations in a continuous cycle to improve collaboration and productivity. Ideal when fast, continuous delivery is the priority.

Our process

1

Planning and collaboration

Plan and define requirements collaboratively.

2

Code development

Develop with version control and collaboration.

3

Continuous integration

Integrate changes regularly and run automated tests.

4

Deployment

Automated tools for smooth deployments.

5

Monitoring and feedback

Monitor performance and gather feedback for improvements.

6

Automation and optimisation

Automate repetitive tasks and optimize processes.

Best practices we implement

Infrastructure as code

Manage infrastructure with code for automation and consistency.

Monitoring and logging

Monitoring and logs for performance and incident tracking.

CI/CD

Automate the deployment pipeline for fast releases.

05

Lean

Focused on delivering value to the customer by optimizing resources and eliminating waste. Ideal for projects with well-defined value and focus on efficiency.

Our process

1

Identify business value

Determine value from the customer's perspective.

2

Map value stream

Map process steps and identify waste.

3

Create flow

Establish a stable and efficient workflow.

4

Establish pull

Let customer demand dictate the flow.

5

Deliver fast

Maintain efficiency and continuous improvement.

Best practices we implement

Eliminate waste

Remove unnecessary steps and activities.

Optimize the whole

Optimize the entire process, not just isolated components.

Integrated QA

Integrate quality assurance throughout development.

Empower the team

Foster ownership and contribution to improvements.

06

RAD (Rapid Application Development)

Facilitates rapid development through iterative prototypes and user feedback. Excellent when requirements are undefined or change quickly.

Our process

1

Requirements identification

Identify basic project requirements.

2

Prototype development

Develop initial prototypes to visualize functionalities.

3

User evaluation

Obtain user feedback on prototypes.

4

Refinement

Refine the application based on feedback.

5

Iterative development

Repeat the cycle until desired standards are met.

6

Final implementation

Implement the final version and launch.

Best practices we implement

Modular design

Modular approach to facilitate changes and adaptations.

Flexible planning

Facilitate pivot and adaptation to changing requirements.

User-centred development

Adjust based on user research and insights.

Automated testing and integration

Testing and CI to ensure quality.

07

Prototype Methodology

A preliminary version is developed to gather user feedback and clarify requirements, which guides the development of the final product.

Our process

1

Requirements identification

Identify initial project requirements.

2

Development ofl prototipo inicial

Develop preliminary version focused on visual aspects.

3

User evaluation

Gather user feedback on the prototype.

4

Refinement

Refine the system based on feedback.

5

Iteration

Repeat until the system meets expectations.

6

Development final

Develop the final version based on the information gathered.

Best practices we implement

User participation

Actively involve users to gather relevant feedback.

Iterative development

Continuous improvement of the prototype through iterations.

Flexible design

Modular and flexible design to accommodate changes.

Feedback integration

Integrate feedback to align the product with expectations.

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Madero Solutions

Nearshore software engineering and dedicated teams for digital products—clear communication, solid delivery, and sustainable pace.

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