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  5. Presentation: Challenging Google Analytics: Building a Scalable, Cost-Effective User Tracking Service
Presentation: Challenging Google Analytics: Building a Scalable, Cost-Effective User Tracking Service
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Presentation: Challenging Google Analytics: Building a Scalable, Cost-Effective User Tracking Service

Alina Krasavina explains how Delivery Hero successfully deprecated Google Analytics and migrated to an internal user tracking platform. She discusses how a simplistic, highly scalable architecture allowed them to handle 10 times more load…

ArchitectureInfoQPublished: June 22, 2026
Architecture
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